AI-generated video
- Toby Pointer
- Jan 5, 2024
- 2 min read
2023 has been a pivotal year for the integration of AI in video creation, marking a significant

shift in the capabilities and applications of AI-generated video. The advancements in this field are not just incremental; they represent a fundamental change in how videos are created and produced.
Kapwing, a company at the forefront of video editing, has noted that 2023 felt like a turning point for AI and video creation. They have developed a full suite of AI-powered tools, enhancing nearly every stage of the video production process. This development is indicative of a broader trend where AI tools are becoming increasingly integral to video creation, offering new features and functionalities that were previously unattainable.
The McKinsey Global Survey on the state of AI in 2023 further confirms this explosive growth. It highlights that within a year of their debut, one-third of the survey respondents stated that their organizations are regularly using generative AI tools in at least one business function. This rapid adoption underscores the effectiveness and transformative potential of these tools.
The year 2022 set the stage for this revolution, with the mainstreaming of text-to-image generative AI models like Midjourney, Stable Diffusion, and DALL-E 2. These models opened new possibilities for image creation, which have now expanded into the video domain. The popularity of these tools among various user groups, from professional designers to meme makers, indicates a wide range of applications and a significant interest in exploring these new capabilities.
AI video generators have emerged as a groundbreaking application within the rapidly evolving AI landscape. These generators leverage cutting-edge technologies to transform traditional video creation and production methods, enabling more innovative and efficient processes.
The rise of generative AI, rooted in deep learning and neural networks, has been particularly influential in extending AI's reach into video production. This emerging technology is not only enhancing existing methods but also creating new paradigms in video production, which is an exciting development in the field.
In summary, the improvements in AI-generated video over the past year have been remarkable, with significant advancements in technology and a wide adoption across various industries. The developments in 2023 represent a major leap forward, offering new possibilities and reshaping the landscape of video production.



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