top of page
IMG_0845.CR2 1.jpg

Toby Pointer

Toby Pointer's journey through the dynamic world of video production, editing, and motion graphics is a testament to his relentless pursuit of excellence and creativity. With a decade of experience under his belt, Toby has honed his ability to bring compelling stories to life, enhancing brand awareness and engagement through visually stunning videos. His career began with a strong foundation in film and media studies from Santa Fe University of Art and Design, propelling him into various roles that showcased his versatility and skill.

​

As the driving force behind ToPoint Pro since June 2022, Toby has led numerous projects to success, elevating client content for marketing and social media campaigns with his keen eye for storytelling and technical prowess. His collaborative spirit and leadership have been instrumental in developing storyboards and concepts that resonate with audiences, resulting in significant increases in viewer engagement.

​

Toby's expertise is not confined to a single aspect of production; he's adept in all stages, from editing to color grading and sound design, ensuring the highest quality outputs. His tenure at A+ Creative and Go Button Media, among others, highlights his ability to create ads, motion graphics, and engaging video content for a broad range of clients, from Hudson Bay and Estee Lauder to Walmart and HuffPost Canada.

​

His early experiences at MTV/MuchMusic and Corus Entertainment, where he edited content for iconic shows and live broadcasts, laid the groundwork for his impressive career. Toby's skill set is vast, encompassing writing, editing, motion graphics, and project management, making him a versatile and indispensable part of any creative team.

​

This narrative, grounded in his professional achievements and personal ethos, reflects Toby Pointer's dedication to pushing the boundaries of video production and storytelling. His story is one of constant growth, innovation, and an unwavering commitment to excellence, inspiring those around him to strive for nothing less.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

experience

2021-2024

GO BUTTON MEDIA

Shows:

Secret Nazi Science - 2023

Revolutions - 2023

Believe - 2023

Call Me Mother Season 2 - 2022

2018 - 2023

Bell Media

Shows:

  Etalk - 2015 - 2023

The Marilyn Denis Show - 2018

The Social 2019 - 2022

​

2019 - 2022

A Plus Creative

Worked with various clients, including Hudson Bay, EsteeLauder, Joe Fresh, and Shiseido, creating commercials for TV and social media marketing campaigns.

2018

Huffpo Canada

Show:

BACKEBENCHERS S1

produced branded content and branded entertainment for the HuffPo Canada

2012-2018

CTV

Shows:

Etalk,  iHeartRadio, Bravo, Space,

TheLoop.ca and more.

2008-2012

Muchmusic/mtv

Edited scripted and unscripted program for shows for cable channels Muchmusic, MTV, M3, Bravo! and much more.

2005-2006

CBC VANCOUVER

Edited segments and skits for the late-night entertainment showcase: ZeD.

2006-2008

GLOBAL Tv

EDITOR

Edited segments and promos for Entertainment Tonight Canada on Global TV.

Santa Fe University
of art and design

Santa Fe, New Mexico, USA

BA Degree - Class of 1997

Contact

I'm always looking for new and exciting opportunities. Let's connect.

416-824-9233

bottom of page